Social Media and its impact on Marketing

The number of people having access to the internet is growing at a rapid pace and so is their presence on Social Media. With every article we share with you, we realize how important it is to be present on social platforms to connect with the right set of audience.

There is a special budget allocated to digital marketing and social media is a huge part of the exercise. With Brands revolutionizing customer support and e-commerce, the importance of social media is more likely to grow even more in the years to come.

How Many Types Of Marketer ?

As a review website with over 16 major categories ranging from Health and Beauty, Education, Travel to Real Estate, we at Lifestood.blogspot.com, come across a lot of experiences that are more valuable than ever and help our users make an informed decision. Based on these insights, below are a few points that will help you understand the importance of online social platforms to a Marketer.

Facebook Marketing:

For the normal public, Facebook might be a popular social media platform but is also an equally great ad platform marketers use to target their content for a defined target audience.

Speaking of account-based marketing campaigns, there are times when a set of target accounts within a market might demand some personalized campaigns from the digital agency hired. Let it be a top mobile app development company in the US or even an average retail store next door, you can always create and implement an ABM strategy to focus on specific market segments and account.

Using Facebook ads for ABM

Here are some quality traits of powerful ABM campaigns:

• Initiate the work by finding relevant target accounts and decision-makers, draw a detailed picture of their business, and understand their buying challenges and their recognition in the buying journey.

• Create genuine, personalized content that caters the needs of particular target accounts.

• Distribute the selected content pieces through targeted channels—the channels your accounts have employed such as LinkedIn, Facebook, etc.

• Gauge the campaign success with an account-based perspective. Do note that with account-based marketing, campaign measurement is more about developing and nurturing engagement and relationships with top accounts as compared to the lead-volume objective.

Email Marketing:

When was the last time you took a close look at your email marketing campaign? As one of your most lucrative marketing channels, it is important to regularly check in and make adjustments so that you continually get the most out of your efforts.

Why does it matter? Well, according to statistics, those who receive email offers spend a whopping 138 percent more than those who do not. You want to take advantage of the medium to capitalize on this type of spending. If you find that your conversion rates have started to suffer, or you have never quite gotten them to the level that you want, then try some of the following actions to help you improve your content marketing methods.

To achieve the full power of email marketing, you must personalize your emails. According to one study, personalized subject lines had a 26 percent higher open rate compared to those without the name. Luckily, most email marketing programs make it easy to include names in bulk emails.

When you send out emails to your customers, do not forget to include a call to action to increase engagement. This might include clicking to read more blogs, shopping on your website, scheduling an appointment or something else.

Your subject line is the location where you attract the attention of customers, and they decide whether or not to open it up. You might have fantastic information within the email that could change the life of your customers or clients.  However, if they do not open the email, they will never be able to take advantage of it — and you miss out on the opportunity.

There are a few different ways to utilize your subject line to increase your open rates:

• Keep it short
• Include the person’s name
• Add some numbers
• Try some emojis
• Add some creativity
• Make it clear what the email includes

Instagram Marketing:

Instagram has grown from a niche photo-sharing app to a platform with broad appeal for influencers and brands. Influencers on Instagram generate a massive following—and, with the right graphics and branded content, your brand can, too.

On Instagram, the way your photos look together is just as important as the photos themselves. Just like with any photo collage, you’ll want to find common threads that tie all your photos together. First, pick a theme; it could be travel, fashion, food, or really anything at all. The important thing is to show some consistency between your photos.

Text posts have become increasingly trendy on Instagram. They serve a variety of purposes, sharing everything from inspirational thoughts to funny tweets and jokes. If you have a quote relevant to your organization—perhaps a business tip, product announcement, or employee shout-out—you can make the quote more interesting by embedding it in a photograph or colored background. You can also take a snapshot of a relevant tweet and overlay it onto an image to emphasize the quote in a visually appealing way.

If your business has a design team, animating your illustrations and graphics can help you stand out from other brands.

Adobe Character Animator is a popular tool for animating illustrations. The tool uses Adobe’s artificial intelligence Sensei technology to analyze your facial movements in your webcam, and then it applies these same movements to your illustrated characters. Want to learn more about how this facial animation software works?

Marketers need to think about ways your company can fit into the life of the customers. This will enhance brand awareness and loyalty amongst the target audiences.